Group Project
Eléonore and Linh project
We decided to choose the Kube Hotel in Paris, France.
3 resellers
www.avantgardehotels.com
-Who is the target customer group for the reseller site
Business people, Artists (VIP’s),
Word of mouth
Passage
-What is the ‘reach’ of the site, how do you know
Just by choosing the destination, Kube hotel is first on the list.
-What is the hotel ‘image’ projected by the site, what types of hotels are listed
Very trendy and design hotel, demonstrated by pictures, very detailed services and facilities. Same concept of design hotel, such as the Murano…but yet, we were also able to find the Lancaster. Trend-setting & concept hotel
Style, personality, and innovation. Avantgarde Hotels also present the coolest and most exciting designs, combining colors and shapes that appeal to customers with style and originality.
-Distribution – what types of marketing programs are offered to participating hotels
They have the same design concept between the reseller site and www.avangardehotels.com and the hotels proposed on the list, which mean that, this particular clientele will be able to find and satisfy their needs.
There is not many marketing programs
Exclusive, selective trendy hotels
No promotions
Affiliate program
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits
-No affiliate program offered.
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits
Affiliate Programs:
http://www.avantgardehotels.com/
Benefit: the customers can book and then compare with other hotels.
http://www.france-hotel-guide.com/
-Who is the target customer group for the reseller site
Just in France, and most hotels proposed are in Paris.
All stars, from no stars to 5 star luxury.
What is the ‘reach’ of the site, how do you know
We researched on google by typing “france hotels” and could not find the website right away. It only came up on the third page.
-What is the hotel ‘image’ projected by the site, what types of hotels are listed
Hotel not appearing on the website.
Not the same type of clientele as we are more into design/concept hotels.
-Distribution – what types of marketing programs are offered to participating hotels
Simply by filling out a form provided on the website, hoteliers will be to appear on the site.
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits
There are no affiliate program.
GTAhotels.com
-Who is the target customer group for the reseller site
We believe the site to be oriented to people who are looking for a good value…and are ready to spend some time searching for best deal. Mostly families, yet singles…
-What is the ‘reach’ of the site, how do you know
They have been a leading company since a long time. Well-reputed on the market.
Customers know about them, easy reach. Worldwide reseller site.
-What is the hotel ‘image’ projected by the site, what types of hotels are listed
Kube hotel is not showing up on the website. Totally different target market customers.
Discount hotels, low rates…
-Distribution – what types of marketing programs are offered to participating hotels
Toll free number, always a good thing!
Instant confirmation
Booking different activities (tours, day trip, transfers…)
Flexible reservation system
Rebate program
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits
Affiliate program offered by filling an enquiry/form.
The benefits:
detailed hotel information
wide selection/wide appeal
last minute bookings
instant online reservation/confirmation/charging
Conclusion
-Which reseller would you select for you hotel
We would select avantgardehotels.com because it does reflect the whole concept of the hotel, very well represented. It shows how appealing, unique and what a stylish experience it could be!
posted by dinkychild @ 10:20 PM
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